Baku sees ZHARA International Music Festival sponsored by Xırdalan Beer

ZHARA International Music Festival sponsored by Xırdalan Beer has come to an end .

ZHARA International Music Festival sponsored by Xırdalan Beer has come to an end .

We would remind that the first Zhara Festival was held in Baku in 2016 and had an incredible success.

The festival has remained in memory for its magnificent performance, favourite songs and, certainly, surprises from the Xırdalan Brand.

Xırdalan is the No. 1 Beer Brand in Azerbaijan, and the number of its loyal consumers is over 1 mln.

Lager Xırdalan has made consumers glad with their favourite taste for 20 years. In the Xırdalan production process, high-quality raw materials are used: special hop varieties, selected malt, Shollar water and special brewer’s yeast, Holsten, which are used in the preparation of this kind of beer only. This special ingredient gives an amazing aroma inherent in the Xırdalan Brand.

CarlsbergAzerbaijan Brewery is located in Khirdalan, 10 kilometres from the capital of Azerbaijan. The production capacity of the plant is 8 mln decalitres per year, and the company employs about 250 people and about 400 indirectly (distributors, agencies, and contractors). The total investment of the company in the development of the plant is about 50 mln AZN. The company's portfolio includes such popular brands as Xirdalan, Tuborg, Baltika 7, Baltika 0, Baltika 9, Baltika KULER, Efsane, Zhigulevskoe Firmennoe, Carlsberg, Holsten, Kronenbourg Blanc, Seth&Riley's Garage.

Carlsberg Group was founded in 1847 and is currently one of the world’s largest beer producers. The company’s headquarters is located in Copenhagen, the capital of Denmark. Carlsberg Group has factories in dozens of countries in three major regions of the world - Western Europe, Eastern Europe and Asia and its products are represented in 150 countries. The company’s portfolio includes more than 140 brands of beer. The total number of Group employees is over 42,000.


If you represent the media - print, online, radio or tv - please address enquiries concerning Carlsberg Group to:

Head of Corporate Affairs

Nadezhda Ovsiannikova

Tel +99412 3420900 (ext: 1300); +994 50 245 27 41 Email [email protected]

Head of Corporate Affairs

Lala Afandi

Tel +99412 3420900; +994502867664 Email [email protected]