Trade Marketing specialist


Main job duties:

  • Development and implementation of an integrated calendar of trade activities
  • Analysis of distribution channels, development of individual mechanics in distribution channels, analysis of marketing activities, as well as other categories
  • Monitoring and analysis of the market, the study of the competitive environment
  • Development, organization, control of conducting the trade marketing activities (writing briefs, preparing presentations and other materials for programs implementation, etc.) aimed at clients (TT), final consumers and sales staff, closing activities
  • Keeping financial, budget and project reports: compilation and coordination of the necessary documentation necessary for launching projects (order, calculation of economic justification of ROIC, presentation for the sales department, recording internal registers, etc.)
  • Bench-making of the TM programs and communication of the results within the CPM (Cycle Planning Meeting) meetings
  • Communication with related departments in order to discuss and coordinate activities, revising activity plan based on the results of commercial meetings; timely communication of trade activity launch plans with interested employees
  • Participation in the sales forecasting process in order to coordinate them with trade marketing activities
  • Development of merchandising standards in the Off-Trade channel (assortment matrices, planograms, etc.) and keeping them up-to-date
  • Planning, participation in the development of POS-materials

Requirements to candidates:

  • Higher education – preferably in the field of marketing
  • Excellent knowledge of MS Office programs
  • At least 3 years of experience in trade marketing (preferably in major FMCG company)
  • Understanding the aspects of distribution channels (FMCG segment)

  • Knowledge and experience in using methods and tools stimulating sales, motivating sales staff and end users

  • Ability to work with a large amount of data

  • Skills of effective planning (forecasting) and sales analysis

  • Skills of effective communication, negotiation and presentation

  • Ability to do reporting

  • Organizational skills

Knowledge and skills:

  • English: intermediate – upper-intermediate (Pre-Intermediate)
  • Analytical thinking, attention to details;
  • Proactive, purposeful;
  • Responsibility, diligence, hard worker;
  • Sincerity, honesty, responsiveness;
  • Willingness for multitasking, irregular working schedule


If you meet the above requirements and want to apply for this interesting and at the same time challenging job, please send your CV to indicating the name of the vacancy in subject.