Tuborg, dynamic and musical brand of Carlsberg Azerbaijan, was one of the key partners of the main summer festival - DREAM FEST 2024, held along the stunning coast of the Caspian Sea.

Taking place at SEA Breeze from July 23 to 28, the festival was a magnificent celebration of music, featuring a diverse array of genres and activities. The event saw performances from a constellation of global stars, including Jason Derulo, Nicole Scherzinger, Dr. Alban, Outlandish, and famous Azerbaijani singers.

During the festival days consumers enjoyed Tuborg Green and Tuborg Gold, as well as our AFB portfolio with Xırdalan 0.0 varieties. Our refreshing beverages delighted festivalgoers, and our engaging promotional gifts added an extra layer of excitement throughout the event. We are proud to share that our sales volume at the festival doubled vs last year.

Participating in DREAM FEST 2024 was an exceptional opportunity to elevate Tuborg’s reputations among consumers.