The signing ceremony of the sponsorship agreement between Carlsberg Azerbaijan and the Association of Football Federations of Azerbaijan (AFFA) took place on May 8th.

The ceremony was attended by Sarkhan Hajiyev, AFFA Executive Vice President, Alius Antulis, Managing Director of Carlsberg Azerbaijan , company employees, football players, and media.

Хırdalan 0.0 alcohol-free beer has become the national sponsor of the Azerbaijan national football team. It will be presented during the matches of the national team, and will partner various social campaigns contributing to the development and success of Azerbaijani football.

Speaking at the event, Alius Antulis, Managing Director of Carlsberg Azerbaijan mentioned that sponsorship involves diversified support for Azerbaijani football: "We are very pleased to start today the cooperation with the national football team. Хırdalan 0.0 is the first 0.0% alcohol beer produced in Azerbaijan with locally grown barley, and we are proud to support the sports in our country with this wonderful product. Following the AFFA's priorities, we will strive to increase the number of football fans at the stadiums and youth interest in football in general, as well as implement the social responsibility projects. I am convinced that with mutual efforts we will be able to make a tangible contribution for the progress of Azerbaijani football in the shortest possible time."

Sarkhan Hajiyev, Executive Vice President of AFFA, noted that he believes in the mutual benefit of cooperation: "Today is one of the most significant days for Azerbaijani football. Carlsberg Azerbaijan has joined the list of companies cooperating with AFFA. From here on, the Xırdalan 0.0 beer of the Carlsberg Azerbaijan will become one of the sponsors of our men's national team. I believe this cooperation to be long-term and mutually beneficial."

The sponsorship agreement between Carlsberg Azerbaijan and AFFA has been signed for four years, but the parties have sights on long-term cooperation.

It should be noted that Xırdalan 0.0, being the new sponsor of the national team, is the alcohol- and preservative-free pasteurized light beer. Xırdalan 0.0 lager is rich in exquisite aroma and taste, made with high-quality raw materials, and has already been presented to the consumers.