​​​On September 21, 2021, a long-term partnership was started between Carlsberg Azerbaijan and the ASAN Volunteers organization in the field of responsible consumption and sober driving.​ In the context of cooperation in this regard, awareness-building works and surveys will be conducted among citizens of Baku, Ganja, Sumgayit, Barda, and Guba, as well as in the digital environment to evaluate the annual awareness-raising process in the country. The event was attended by the Head of Corporate Affairs of Carlsberg Azerbaijan Lala Afandi and the Chairperson of the ASAN Volunteers Emilia Bayramova.

The chairperson of ASAN Volunteers Organization Emilia Bayramova said in her speech: "The ASAN Volunteers Organization and its volunteers hold activities and launch projects of various environmental, humanitarian and social nature on an ongoing basis. Today, we believe it's important to provide awareness-building campaigns drawing attention to the increase in road accidents in recent times."

Lala Afandi, Head of Corporate Affairs at Carlsberg Azerbaijan, noted: "As you know, the Carlsberg Group has a strong focus on responsible consumption and is actively involved in the initiative of the Global Beer Responsibility Day along with other world's biggest beer producers. Within this initiative, a number of projects were implemented towards "Responsible consumption and sober driving". We would like to take our cooperation with ASAN Volunteers to a new level and factor the promotion of the responsible consumption concept among young people."

Colonel Vagif Asadov, Head of the Public Relations Division of the Baku city Main State Traffic Police Department, noted that the cause of road traffic accidents often lies in drunk driving. He emphasized the need to raise awareness of the local population in this regard.