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Brand Manager

Key job responsibilities:

  • Dealing with local brands of the Company, as well as a licensed brand of energy drinks
  • Creation of marketing plans for brands
  • Elaboration of projects to promote / support brands, creation of an activity timeline for each brand with further implementation
  • Dealing with creative and digital agencies
  • Elaboration of the innovative projects, launch of the new products
  • Forecasting and following the dynamics of secondary sales
  • Management of the brand budgets
  • Monitoring of budgetary expenditures of the brands
  • Analysis of the earning capacity and profitability of the brands
  • Development and implementation of advertising and PR events
  • Elaboration of advertising materials (POSM)

 

 

Requirements for candidates:

  • higher education (preferably in marketing)
  • at least 3 years of work experience in marketing in the international FMCG

 

 

 Skills and expertise needed:

  • basics of economics, including methods for calculating profit, profitability, and investment efficiency
  • theory and practice of management
  • methodology of market research, competitive environment and macroeconomic situation
  • elaboration of long-term and short-term plans for the trade channels marketing
  • principles of building distribution channels
  • planning and implementation of different promotion techniques: for consumers, customers, sales teams
  • budgeting, methods of control and management of budget efficiency
  • skills in business analysis of sales and distribution indicators
  • strategic planning of the development of sales channels and marketing activations to achieve agreed goals
  • advanced level of investment and cross-functional project management
  • communication skills (ethics in business communication, negotiation and presentation, decision-making, objections handling, leadership, teamwork, drive for results, teaching skills and trainability)

 

 

Contacts: 

If you meet the abovementioned requirements and look for an interesting and challenging position, please send your CV here

Please note that only a restricted number of candidates will be invited for an interview.